Users visit your site and channels, but they don't stay long or take action. They don’t trust you yet – and they don’t understand why they need you now.
Content overcomes both of these hurdles – and that’s where we come in.
Nine out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions(Source: CMO Council). Content marketing jumpstarts “The Inception Effect”; when you educate your prospects, you convince them that it’s *their* idea to hire you or buy from you.
Your user guides, instruction manuals, and customer service libraries need well-written content in your brand voice that remains relevant for years to come. We translate industry jargon into plain English to delight your customers.
80% of business decision-makers prefer to get company information from a series of articles versus an advertisement (Source: B2B PR Sense). Recent iOS privacy updates have turned advertising effectiveness on its head. Companies are shifting back to content to lock in the market share and will succeed – unless you get to it first.
